Winter Places

A design competition for winter placemaking

Winter Activation Ideas for Main Streets & Neighborhoods During COVID19

As COVID19 restrictions and public safety concerns limit indoor activities, restaurants, entertainment, public events, social gatherings and more have turned to the outdoors. This has been a great lifeline during the Spring and Summer but will become challenging during the colder, darker winter months.

Winter Places sent out a call seeking design ideas for quickly implementable, low cost interventions to drive visitors back to Main Street that will encourage them to stay longer and patronize area restaurants and businesses. This design guide is the final product of creative submissions from students, architects, artists, designers and more from across the United States, Canada, Europe and beyond! We hope these can help you bring customers back to your small businesses community and provide a safe social space for you and your neighbors.

Sign up to download the guide today

program partners

the competition

How can we encourage residents and visitors to visit and spend time on our main streets during colder winter weather while also encouraging shopping and dining at area small businesses? Winter Places is soliciting creative low cost solutions around main street district interventions from outdoor dining to large scale winter festivals, art installations and more that fit the following two purposes:

  1. Give visitors a reason to come back to Main Street this Winter
  2. Give them a reason to stay, including, but not limited to, space for outdoor dining, recreation, entertainment, commerce, public art and warmth.

how it works

We asked design firms and creates to develop quickly implementable, low cost interventions to drive visitors back to Main Street that will encourage them to stay longer and patronize area restaurants and businesses. Final designs are published in the “Winter Places” activation guide book.

Discovery

COMPLETE

We crowdsourced ideas from communities looking to activate their cities & towns this Winter.

Open Call

COMPLETE

Open call to artists, designers, architects and others to submit ideas for winter activation.

Review

COMPLETE

Representatives from each of the five partners review the submissions and select the finalists.

Design Guide

10/26

Finalists are published in a FREE digital Design Guide.

the design guide

The Winter Places design guide is a downloadable resource with different ideas for interventions for the colder months on main streets and residential streets. Each selected design features images, description, contact information and rough budgets.

creative solutions

We asked creatives to think outside the box. From cozy and practical to abstract and inspiring, the final Design Guide is full of actionable, impactful and cost-effective solutions to keep downtowns active during colder months.

A sample of the submissions

Vacation on Main Street

Thermal Mass

Frosty Art Fair

listen to the webinar

bench's Jonathan Berk joins Emmy Hahn of the Massachusetts Downtown Initiative and Emily Keys Innes of Harriman to discuss practical ways to implement outdoor winter activities to draw people to your downtown and help your business community.

Want more information?

Send us an email and we'd be happy to assist your further.

jonathan@benchconsulting.co
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Or feel free to email us at hello@benchconsulting.co