Winter Places 2.0

A WINTER PLACEMAKING GUIDE & REPORT

Winter Placemaking for Main Streets & Neighborhoods

In 2020, Bench Consulting & Patronicity, along with designers from across North America and around the world proposed creative ideas for quickly implementable, low cost winter placemaking interventions aimed at driving visitors back to Main Street and encouraging them to stay longer, supporting area restaurants and businesses. Nearly 4,000 individuals and organizations from around the world downloaded the guide and we heard from individuals from Michigan, Massachusetts, Canada, Finland and Russia about their work to implement ideas directly from the Winter Places Guide.

Winter Places 2.0 is an update to the guide focusing on project reports from 12-communities across Massachusetts that implemented winter placemaking projects directly directly inspired by the original Winter Places guide utilizing funding support generously provided by the Barr Foundation.

Sign up to download the Winter Places 2.0 guide

You will receive an email with a link to download the new Winter Places 2.0 guide.

To download the original Winter Places Guide (2020)

“Winter Places” Massachusetts

Starting in November, Bench Consulting began working with communities across Massachusetts to help plan and implement winter placemaking projects aimed at bringing people back to their commercial districts & main streets.

Funding for this program has been provided by:

*Projects will continue to change and evolve. Check back for updates.

#NBFestive

New Bedford, MA

A place this winter where the kids can slide down a hill in the snow, families can gather by a warm fire pit, and everyone can enjoy art works, lights shows and holiday music.

Project Type:

Family Friendly, Play, Festival

Budget:

$$

Project Team:

TBA

North Adams Winter Places

North Adams, MA

A seasonal installation in the heart of downtown North Adams. These assets will help to circulate people throughout the city during the winter months to provide continuity of commerce, economic resilience, and to embrace the need for innovation during the COVID-19 pandemic.

Project Type:

Family Friendly, Warming, Festival

Budget:

$$

Project Team:

Namazing Initiative, City of North Adams

Salem Winterlude

Salem, MA

An initiative that will bring new holiday lights, public art, holiday installations, window decorations, warm fire pits and selfie stations to the downtown and Charlotte Forten Park.

Project Type:

Family Friendly, Warming, Retail

Budget:

$

Project Team:

Creative Collective & Salem Main Streets

Festival of Lights Reimagined

Worcester, MA

Traditionally a one-evening event with live performances and ice skating, this year’s Festival of Lights aims to unite neighboring districts, support and encourage patronage of local businesses, encourage walkability, and beautify the streetscape, while maintaining public safety as the top priority.

Project Type:

Festival, Family Friendly

Budget:

$$

Project Team:

Creative Hub Worcester, MainIDEA, Main South Community Development Corporation, Technocopia, and Tower Hill Botanic Garden

Popportunity Winter Market

Cambridge, MA

Bundle up and shop 40+ mini storefronts, galleries, and market tents at Starlight Square! Saturdays and Sundays through December 20, 2020 11:00AM - 5:00PM

Project Type:

Festival, Retail

Budget:

$$$

Project Team:

Central Square BID

Chicopee Center Winter Market

Chicopee, MA

The Winter Market will host a festive winter market featuring local artisans, makers, businesses and produce in a downtown plaza space. Visitors will receive “passports” to area businesses to receive discounts or free goods and encourage all to explore and support the City’s small business community.

Project Type:

Retail

Budget:

$$

Project Team:

Chicopee Chamber of Commerce

Springfield Winter Places

Springfield, MA

This project aims to bring new visitors down to Springfield’s Dining District using new large scale light installations, seating and warming stations including three wood burning fire pits to get Springfield Residents outdoors and encourage them to visit the area’s small restaurants.

Project Type:

Family Friendly, Warming

Budget:

$$$

Project Team:

Springfield Business Improvement District

Winterbridge Fall River

Fall River, MA

Activating a small downtown plaza with warming stations, seating, lighting, public art and outdoor performances in order to encourage people to visit the Downtown and area small businesses during the upcoming winter months and into the Spring.

Project Type:

Family Friendly, Warming

Budget:

$$$

Project Team:

One South Coast Chamber, The City of Fall River

Taunton Winter Places

Taunton, MA

We wanted to enhance a newly completed parklet in the Downtown neighborhood so that it would be inviting to visitors in the cold months as well as the warmer months.

Project Type:

Family friendly, Warming

Budget:

$$

Project Team:

Downtown Taunton Foundation

Amherst Winter Places

Amherst, MA

A downtown winter wonderland brings joy and community in the dark winter months.

Project Type:

Family friendly, Lighting, Warming

Budget:

$$

Project Team:

Amherst BID, Amherst Chamber of Commerce, Town of Amherst

Nubian Nights

Boston, MA

We set out to create a collaborative outdoor experience that integrated both small business and the arts. Creating a fun, outdoor experience that would be enjoyed by those on foot, bike, bus or car.

Project Type:

Family friendly, Lighting

Budget:

$$

Project Team:

Roxbury Cultural District, Jazz Urbane, MF Dynamics, Black Market, Nubian Gallery

program partners

listen to the webinar

bench's Jonathan Berk joins Emmy Hahn of the Massachusetts Downtown Initiative and Emily Keys Innes of Harriman to discuss practical ways to implement outdoor winter activities to draw people to your downtown and help your business community.

Want more information?

Send us an email and we'd be happy to assist your further.

jonathan@benchconsulting.co
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Or feel free to email us at hello@benchconsulting.co